Books

2 results found
Title Authors Description OpenBook ID
From brand vision to brand evaluation From brand vision to brand evaluation L. De Chernatony Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how br… OL19851345W
A New Brand World A New Brand World Scott Bedbury,Stephen Fenichell What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often m… OL7988040W