Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
Encyclopedia of sports management and marketing | Linda E. Swayne,Mark Dodds | "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human reso… | OL15951598W |
|
A big ticket | Evaleen Hu | Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more. | OL3339211W |