Books

20+ results found
Title Authors Description OpenBook ID
Content nation Content nation John Blossom Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future. Developed th… OL13655555W
International communications strategy International communications strategy Silvia Cambie International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Providing information on alternative communication approaches as well as cross-cultural… OL13766608W
Social Media Success! Social Media Success! Janet Fouts Social media can do amazing things. It can create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing team… OL15173174W
Media meltdown Media meltdown O'Donnell, Liam Pema, Jagroop, and Bounce discover media-making tools such as script writing on the Internet and produce a movie to get the news out when the corrupt developers who try to force Jagroop's father to s… OL15412741W
The executive's guide to enterprise social media strategy The executive's guide to enterprise social media strategy David B. Thomas "An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language,… OL15538817W
At first sight At first sight Cathy Hapka Lauren and Riley first meet under the stars and instantly know they are destined to be together. Okay, so maybe it's on a lame school trip to the planetarium, and maybe they don't get each other's na… OL15846467W
Listen first! Listen first! Stephen D. Rappaport "Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that or… OL15901750W
Measure what matters Measure what matters Katie Delahaye Paine "In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible,… OL15988558W
Everywhere Everywhere Larry Weber "Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all … OL15999023W
Guerrilla marketing for job hunters 3.0 Guerrilla marketing for job hunters 3.0 Jay Conrad Levinson "Guerrilla Marketing for Job Hunters-3rd edition will be revised, updated, and expanded to include new and timely information about recruiting in the information age. This will be specific to utilizi… OL16132621W
Social Media Social Media John Allen Hendricks,Hana S. Noor Al-Deen Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have i… OL16142709W
The social media MBA The social media MBA Christer Holloman "It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or yo… OL16263482W
Where in the world should I invest Where in the world should I invest Karim Rahemtulla "A fascinating exploration of which countries offer promising investment opportunities for Americans now and in the years to comeMost emerging markets investment guides focus on financial metrics, bu… OL16499412W
Awkward Awkward Marni Bates When a humiliating accident at school is captured on video and posted on the Internet, clumsy Mackenzie is turned into an overnight Internet sensation, and is sucked into the world of rock stars, pap… OL16555086W
Media, place and mobility Media, place and mobility Shaun Moores "Media, Place and Mobility offers a new understanding of media uses as place-making practices in everyday living. Drawing primarily on phenomenological perspectives, Shaun Moores focuses on the ways … OL16564505W
The Social Media Management Handbook The Social Media Management Handbook Nick Smith,Robert Wollan,Catherine Zhou How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and manage employees to make this happen. Most social… OL16806653W
Branding yourself Branding yourself Erik Deckers Two leading social media consultants show you how to use today's social media platforms to attract new business and job opportunities. OL16943476W
Managing event information Managing event information Amarnath Gupta With the proliferation of citizen reporting, smart mobile devices, and social media, an increasing number of people are beginning generate information about events they observe and participate in. A … OL16988049W
The Social Organization The Social Organization Bradley M. McDonald Turn the power of mass collaboration into business results. As a leader, it's your job to maximize the talent, energy, and creativity of your employees while also engaging your customers and meeting … OL17109444W
Social Media in Rural China Social Media in Rural China Tom McDonald China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolu… OL17366747W
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