Books

7 results found
Title Authors Description OpenBook ID
The Influentials The Influentials Ed Keller,Jon Berry "Who are they? The most influential Americans - the ones who tell their neighbors what to buy, which politicians to support, and where to vacation - are not necessarily the people you'd expect. They'… OL12035092W
Cool Rules Cool Rules Dick Pountain,David Robins An attempt to pin down the lasting legacy of the 1960s. Although everyone wrote off the "counterculture" as a failed experiment, in fact its values have stealthily taken over western societies and fo… OL15347924W
The influential mind The influential mind Tali Sharot "We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from… OL19714727W
Invisible influence Invisible influence Jonah Berger Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your i… OL20033251W
Culture as weapon Culture as weapon Nato Thompson "One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us. The production of culture was once the domain of arti… OL20048096W
The beginner's guide to content marketing for small businesses The beginner's guide to content marketing for small businesses Matt Mansfield "Content marketing is the hottest way to promote your small business online today because content such as blog posts, videos, infographics and updates to social media sites like Twitter, Facebook, an… OL24685913W
Worst instincts Worst instincts Wendy Kaminer What happens when an organization with the express goal of defending individual rights and liberties starts silencing its own board? Lawyer and social critic Wendy Kaminer has intimate knowledge of t… OL2970899W