Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Selling the dream | John M. Hood | The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activ… | OL2941723W |
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The codes of advertising | Sut Jhally | This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertiser… | OL4276234W |