Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
The experience economy | B. Joseph Pine II | "With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way… | OL16277833W |
|
Customer equity | Gary Getz,Jacquelyn S. Thomas,Robert C. Blattberg | Annotation Annotation. | OL20576906W |