Books

2 results found
Title Authors Description OpenBook ID
Introduction to Marketing II 2e (MKTG 2005) Introduction to Marketing II 2e (MKTG 2005) NSCC,Lumen Learning <p>This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help student… OL27776365W
An Open Guide to IMC An Open Guide to IMC Andrea Niosi <p>This Open Guide to Integrated Marketing Communications has been created by 34 Marketing and Graphic Design Students studying at Kwantlen Polytechnic University. It was co-created with their Instru… OL27777802W