Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Advertising | Winston Fletcher | Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questio… | OL16934619W |
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Digital advertising | Andrew McStay | "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and … | OL18638697W |