Books

2 results found
Title Authors Description OpenBook ID
Advertising Advertising Winston Fletcher Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questio… OL16934619W
Digital advertising Digital advertising Andrew McStay "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and … OL18638697W