Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
Market-driven thinking | Arch G Woodside | Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… | OL11595525W |
|
War in the boardroom | Al Ries | Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing — and argue that the solution lies not in what we think but in how we thinkThere's… | OL1892666W |