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Market-driven thinking
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Arch G Woodside |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… |
OL11595525W |
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Shiny objects marketing
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David A. LaBonte |
"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." --Michael Purcell, Senior Vice President, Product Development, … |
OL12947439W |
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War in the boardroom
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Al Ries |
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing — and argue that the solution lies not in what we think but in how we thinkThere's… |
OL1892666W |
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Subliminal persuasion
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Dave Lakhani |
If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer… |
OL5840422W |