Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Persuasion in advertising | John O'Shaughnessy | Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This… | OL3515294W |
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Advertising and the mind of the consumer | Max Sutherland | Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd internation… | OL4056084W |