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Creativity in product innovation
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Jacob Goldenberg,David Mazursky |
"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectiv… |
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Toeval is geen goede strategie
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Clayton M. Christensen |
Adviezen voor het innoveren van producten en diensten waarbij de eisen van de klant (beter) in het oog worden gehouden. |
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Product Design and Development
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Steven Eppinger,Karl T. Ulrich,Maria C. Yang |
"Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Epp… |
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Brand warfare
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David F. D'Alessandro |
While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old lif… |
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