Books

4 results found
Title Authors Description OpenBook ID
Creativity in product innovation Creativity in product innovation Jacob Goldenberg,David Mazursky "Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectiv… OL19838527W
Toeval is geen goede strategie Toeval is geen goede strategie Clayton M. Christensen Adviezen voor het innoveren van producten en diensten waarbij de eisen van de klant (beter) in het oog worden gehouden. OL28216911W
Product Design and Development Product Design and Development Steven Eppinger,Karl T. Ulrich,Maria C. Yang "Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Epp… OL3485938W
Brand warfare Brand warfare David F. D'Alessandro While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old lif… OL5800884W