Books

20+ results found
Title Authors Description OpenBook ID
Brand New Brand New Nancy F. Koehn "Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buy… OL11604334W
Brand vision Brand vision David Taylor David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforwar… OL12272297W
Creating breakthrough products Creating breakthrough products Jonathan Cagan This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to bui… OL12339579W
Accidental branding Accidental branding David Vinjamuri Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental"… OL12388833W
Shiny objects marketing Shiny objects marketing David A. LaBonte "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." --Michael Purcell, Senior Vice President, Product Development, … OL12947439W
Beating low cost competition Beating low cost competition Adrian B. Ryans Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to… OL13521541W
Agile Excellence for Product Managers Agile Excellence for Product Managers Greg Cohen Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, m… OL15177739W
The PDMA ToolBook 1 for New Product Development The PDMA ToolBook 1 for New Product Development Paul Belliveau Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing y… OL15187117W
Wikibrands Wikibrands Sean Moffitt Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher descript… OL15975673W
Branding and sustainable competitive advantage Branding and sustainable competitive advantage Avinash Kapoor,Chinmaya Kulshretha "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand mana… OL16151988W
The experience economy The experience economy B. Joseph Pine II "With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way… OL16277833W
Inspired! Inspired! Vik Venkatraman "The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to … OL16504600W
Business-to-business brand management Business-to-business brand management Arch G. Woodside,Mark S. Glynn Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service … OL16944809W
The complete social media community manager's guide The complete social media community manager's guide Marty Weintraub This guide features proven tactics and techniques for social community managers. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, usi… OL17862086W
Achieve brand integrity! Achieve brand integrity! Gregg Lederman Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrit… OL17924166W
Mass customization information systems in business Mass customization information systems in business Thorsten Blecker "This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customi… OL18204597W
Building A StoryBrand Building A StoryBrand Donald Miller Get heard and not ignored by your costumers OL19347277W
Creativity in product innovation Creativity in product innovation Jacob Goldenberg,David Mazursky "Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectiv… OL19838527W
From brand vision to brand evaluation From brand vision to brand evaluation L. De Chernatony Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how br… OL19851345W
Mass Customization Mass Customization Charu Chandra Mass Customization: A Supply Chain Approach is a text on the emerging topic of mass customization in manufacturing. The contributed chapters in this book provide a unified treatment to the topic by o… OL19885984W
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