Books

2 results found
Title Authors Description OpenBook ID
Advertising Media Planning Advertising Media Planning Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … OL12292204W
Digital advertising Digital advertising Andrew McStay "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and … OL18638697W