Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Advertising Media Planning | Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer | The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … | OL12292204W |
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Digital advertising | Andrew McStay | "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and … | OL18638697W |