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Handbook on E-marketing for tourism destinations
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World Tourism Organization |
The internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector. The speed of change and development is fa… |
OL26443008W |
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Marketing to the Social Web
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Larry Weber |
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them,… |
OL3000996W |
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Principles of Direct and Database Marketing
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Alan Tapp |
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world. |
OL8463897W |