Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Handbook on E-marketing for tourism destinations | World Tourism Organization | The internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector. The speed of change and development is fa… | OL26443008W |
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Principles of Direct and Database Marketing | Alan Tapp | This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world. | OL8463897W |