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New product development for dummies
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Robin Karol |
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exis… |
OL12515603W |
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Principle concepts of technology and innovation management
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Friedman, Robert S. Ph. D. |
"This book is a reference guide to the theory and research supporting the field of Technology and Innovation Management"--Provided by publisher. |
OL16915339W |
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The Origin of Brands
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Al Ries,Laura Ries |
Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today… |
OL1892664W |
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Cooking up a business
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Rachel Hofstetter |
Stories and advice for creating a business out of the food you love. |
OL19706703W |
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Market-Oriented Technology Management
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Fred Y. Phillips |
Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, … |
OL19885826W |
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The power of little ideas
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David C. Robertson |
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the… |
OL20056287W |
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12 idees de genie auxquelles personne ne croyait
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P. Ranganath Nayak |
Histoire d'un certain nombre de produits qui font maintenant partie de la consommation courante (le compact-disc; le VHS; le four à micro-ondes, etc.). |
OL24158522W |
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Managing new products
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Thomas D. Kuczmarski |
New product development |
OL3752973W |
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The deviant's advantage
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Ryan Mathews |
"Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive dev… |
OL5745532W |