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La neuroéconomie
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Sacha Gironde |
Vous devez prendre une décision, votre cœur bat, vous hésitez, devez-vous vous laisser guider par cet état émotionnel ? La neurobiologie a récemment mis en évidence les régions du cerveau affectées a… |
OL12021546W |
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Neuroeconomics
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Ernst Fehr,Colin F. Camerer,Paul W. Glimcher,Russell Alan Poldrack |
"Neuroeconomics" is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This … |
OL15739133W |
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Neuroökonomie
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Birger P. Priddat |
Neuroökonomie ist eine neue Forschungsrichtung, in der ökonomische Fragestellungen: Kaufverhalten, Entscheidungen, Restriktionen etc. mit Methoden der neuroscience bearbeitet werden, wesentlich mit H… |
OL15739270W |
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The smarter screen
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Shlomo Benartzi |
"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.
Visual biases and behavioral patterns influence our thinking when we're… |
OL20017632W |
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Neuroeconomics
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Peter Politser |
Everyone who wants to understand the research in the neuroeconomics or use its methods should read this book. Its accessible text, along with an extensive glossary, will guide those with little econo… |
OL9330156W |