Books
2 results foundTitle | Authors | Description | OpenBook ID | |
---|---|---|---|---|
![]() |
The 85% niche | Miriam Muléy | xxviii, 228 p. ; 24 cm | OL15415866W |
![]() |
Reframe the marketplace | Jeffrey L. Bowman | "Reframe identifies the Total Market, a group of emerging consumers who have been ignored in marketing and advertising for the last 50 years. They are the individuals who have been part of the contem… | OL20027681W |