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Advertising Media Planning
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Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer |
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … |
OL12292204W |
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The Origin of Brands
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Al Ries,Laura Ries |
Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today… |
OL1892664W |
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Brand warfare
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David F. D'Alessandro |
While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old lif… |
OL5800884W |
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The hero and the outlaw
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Margaret Mark |
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how… |
OL6224455W |