Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
Ray & Joan | Lisa Napoli | This fall, the movie The Founder will focus the spotlight on Ray Kroc, who amassed a fortune as the chairman of McDonalds. But what about his wife, Joan, who became famous for giving that fortune awa… | OL20052713W |
|
How McDonald's got its groove back | New Word City | "How do you rejuvenate a tired brand with a world-wide franchise? McDonald's found itself fat and sclerotic. Its comeback offers lessons for leaders everywhere in focusing on what their customers rea… | OL24270381W |