Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Quantitative Models in Marketing Research | Philip Hans Franses | Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the e… | OL15176286W |
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International marketing research | C. Samuel Craig,Susan P. Douglas | "International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internat… | OL20925370W |