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The fundamentals of marketing
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Edward Russell |
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introdu… |
OL16980310W |
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Seven Days in the Art World
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Sarah Thornton |
From London to Beijing to New York, art sales are booming, and the art world receives the sort of breathless media attention once reserved for celebrities and royals. In Seven Days in the Art World, … |
OL19914493W |
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The business of media distribution
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Jeff Ulin |
"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: med… |
OL19968869W |
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Status update
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Alice Emily Marwick |
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the mea… |
OL19974782W |