Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
Customer equity | Gary Getz,Jacquelyn S. Thomas,Robert C. Blattberg | Annotation Annotation. | OL20576906W |
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Guanxi | Y. H. Wong,Thomas K. Leung | "Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the i… | OL20980102W |