Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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China's mobile economy | Winston Ma | "The book will focus on three major areas of the digital economy in China that are, by nature, inter-linked: (a) The boom of e-commerce on consumer goods. Alibaba's online shopping platforms Taobao a… | OL20045683W |
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Changing the channel | Michael Masterson | An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most… | OL5840227W |