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Supply chain management
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Sunil Chopra,Peter Meindl,Sunil Chopra |
Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. This text also provides strong coverage … |
OL18798759W |
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China's mobile economy
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Winston Ma |
"The book will focus on three major areas of the digital economy in China that are, by nature, inter-linked: (a) The boom of e-commerce on consumer goods. Alibaba's online shopping platforms Taobao a… |
OL20045683W |
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Changing the channel
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Michael Masterson |
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most… |
OL5840227W |
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Internal Marketing
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Richard Varey |
By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state… |
OL8095728W |