Books
1 results found| Title | Authors | Description | OpenBook ID | |
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Marketing Metrics | David J. Reibstein,Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,Paul W Farris | This is the eBook version of the printed book.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading … | OL15170257W |