Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Doing research projects in marketing, management and consumer research | Christopher E. Hackley | As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the p… | OL5969060W |
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Always On | Chris Vollmer | The Wall Street Journal BestsellerThe Future is Now--Get Ready to Reap the Profits.We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketi… | OL9307123W |