Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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International marketing | Michael R. Czinkota | This text is designed primarily for the advanced undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for gradua… | OL16983707W |
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International marketing research | C. Samuel Craig,Susan P. Douglas | "International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internat… | OL20925370W |