Books

3 results found
Title Authors Description OpenBook ID
International marketing research International marketing research C. Samuel Craig,Susan P. Douglas "International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internat… OL20925370W
Standards And Global Trade Standards And Global Trade Wilson, John S. Annotation Annotation OL21181210W
International marketing strategy International marketing strategy Isobel Doole,Robin Lowe This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marke… OL24833822W