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Who says elephants can't dance?
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Louis V. Gerstner |
"Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campa… |
OL12332067W |
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Who says elephants can't dance?
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Louis V. Gerstner |
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case st… |
OL274413W |
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The Watson Dynasty
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Richard S. Tedlow |
For an extraordinary fifty-seven-year period, the chief executives of the International Business Machines Corporation were Thomas J. Watson and Thomas J. Watson, father and son. IBM bears the imprint… |
OL2967933W |
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The Maverick and His Machine
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Kevin Maney |
"IBM is one of the most successful companies in American history; it ushered in the Information Age and dominated the information industry for more than seventy years. Yet the builder of IBM has neve… |
OL3520813W |
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The Silverlake Project
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Roy A. Bauer |
xvi, 219 p. ; 24 cm |
OL4108620W |
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The Customer-Centered Enterprise
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Harvey Thompson |
IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vi… |
OL82454W |