Books

9 results found
Title Authors Description OpenBook ID
Industrial marketing Industrial marketing Edward S. Brierty,Betty H. Reeder,Robert R. Reeder,Robert R. Reeder A Lavish detailed analysis of the nuances and characteristics of b2b marketing with a structured contention against the more creative consumer marketing. OL13311244W
The Fundamentals of Business-to-Business Sales & Marketing The Fundamentals of Business-to-Business Sales & Marketing John M Coe How today's B2B leaders are integrating new approaches and technologies with proven techniques to find, get, and keep customersThe traditional business-to-business, face-to-face selling approach has … OL15189997W
Achieve Sales Excellence Achieve Sales Excellence Howard Stevens Based on the results of an innovative, ten-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a worl… OL15190155W
Business-to-business brand management Business-to-business brand management Arch G. Woodside,Mark S. Glynn Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service … OL16944809W
The story of engine The story of engine Kyle Gray "The Story Engine provides your with everything you need to reap the benefits of content marketing. You'll learn how to plan content marketing success early, and how to avoid common pitfalls. We will… OL19751675W
Value first then price Value first then price Andreas Hinterhuber,Todd Snelgrove Value-based pricingpricing a product according to its value to the customer rather than its costis the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of… OL20049880W
Data Warehousing and Business Intelligence for E-Commerce Data Warehousing and Business Intelligence for E-Commerce Alan R. Simon,Steven L. Shaffer "Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other … OL20990149W
Business networks in Japan Business networks in Japan Jens Laage-Hellman The remarkable success of Japanese industry has frequently been attributed to the inter-corporate alliances and networks that exist in the Japanese economic system. Many commentators argue that is ha… OL3264808W
Industrial marketing research Industrial marketing research William Edwin Cox xii, 468 p. : 24 cm OL6800646W