Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Marketing in the Public Sector | Nancy Lee,Philip Kotler | Use time-tested marketing principles to increase citizen participation, compliance, and support Leverage proven "4Ps" marketing tactics: optimize product, price, place, and promotion Segment your mar… | OL1807476W |
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Results that matter | Paul D. Epstein,Paul Epstein,Paul M. Coates,Lyle D. Wray,David Swain | xxvii, 242 p. : 25 cm | OL19516244W |