Books

4 results found
Title Authors Description OpenBook ID
Your Google game plan for success Your Google game plan for success Joe Teixeira Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer. OL15979742W
Introduction to search engine marketing and AdWords Introduction to search engine marketing and AdWords Todd Kelsey Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marke… OL19720808W
Advanced Google AdWords Advanced Google AdWords Brad Geddes The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their o… OL19733315W
AdWords for dummies AdWords for dummies Howie Jacobson AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annua… OL8206760W