Books

3 results found
Title Authors Description OpenBook ID
The experience economy The experience economy B. Joseph Pine II "With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way… OL16277833W
Breaking the oil spell : the Gulf Falcons' path to diversification Breaking the oil spell : the Gulf Falcons' path to diversification Fuad Hasanov,Min Zhu,International Monetary Fund Staff,Reda Cherif xviii, 194 pages ; 23 cm OL17788186W
Technological resources and the logic of corporate diversification Technological resources and the logic of corporate diversification Brian S. Silverman xii, 132 p. ; 24 cm OL5802134W