Books
3 results foundTitle | Authors | Description | OpenBook ID | |
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The experience economy | B. Joseph Pine II | "With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way… | OL16277833W |
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Breaking the oil spell : the Gulf Falcons' path to diversification | Fuad Hasanov,Min Zhu,International Monetary Fund Staff,Reda Cherif | xviii, 194 pages ; 23 cm | OL17788186W |
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Technological resources and the logic of corporate diversification | Brian S. Silverman | xii, 132 p. ; 24 cm | OL5802134W |