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The relationship edge in business
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Jerry Acuff |
Get the relationship edge The Relationship Edge shows you exactly how to build valuable business relationships with people you don't naturally connect with. It presents a straightforward, three-ste… |
OL13683156W |
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Pay Attention!
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Ann Thomas |
Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent s… |
OL15174954W |
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Emotion Marketing
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Scott Robinette |
Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.To its milli… |
OL15178623W |
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Achieve Sales Excellence
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Howard Stevens |
Based on the results of an innovative, ten-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a worl… |
OL15190155W |
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Social network analysis in telecommunications
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Carlos Andre Reis Pinheiro |
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds… |
OL15521203W |
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The hidden power of your customers
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Becky Carroll |
"Winning strategies to keep your existing customers coming back. A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to pr… |
OL15902382W |
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Empathetic marketing
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Mark Ingwer |
"People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of th… |
OL16215556W |
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The loyalty leap
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Bryan Pearson |
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supple… |
OL16474553W |
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At your service
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Frank Eliason |
"A guide to refocusing your business on those who matter most: customers and employees.Technology and social media tools have made it easier than ever for companies to communicate with consumers. The… |
OL16499390W |
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The Customer Is Always Wrong The Retail Chronicles
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Jeff Martin |
A tragicomic and all-too-revealing collection of essays by writers who have done their time behind the counter and lived to tell their tales. |
OL17477013W |
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Mass customization information systems in business
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Thorsten Blecker |
"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customi… |
OL18204597W |
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Rules to break and laws to follow
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Martha Rogers,Don Peppers |
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and commo… |
OL1956625W |
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Practical Zendesk administration
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Stafford Vaughan |
"Implementing Zendesk as part of your company's operations can be a time-consuming process. In this hands-on guide, author Stafford Vaughan provides the most comprehensive set of best practices for s… |
OL19710194W |
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The story of engine
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Kyle Gray |
"The Story Engine provides your with everything you need to reap the benefits of content marketing. You'll learn how to plan content marketing success early, and how to avoid common pitfalls. We will… |
OL19751675W |
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The customer rules
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Lee Cockerell |
The former executive vice president of Walt Disney World examines how to serve customers with consistency, efficiency, creativity, and sincerity. |
OL19963685W |
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Value proposition design
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Alexander Osterwalder |
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive proce… |
OL19990609W |
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Traction
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Gabriel Weinberg |
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."-- |
OL20015670W |
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Be your customer's hero
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Adam Toporek |
"Provides customer-facing professionals with short, simple, actionable advice designed to transform them into heroes in the eyes of the customers they serve. Quick chapters show readers how to achiev… |
OL20025425W |
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Customer experience for dummies
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Roy A. Barnes |
You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating c… |
OL20037289W |
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Brand management strategies
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William D'Arienzo |
"Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current… |
OL20047584W |