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Logo savvy
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Perry Chua |
Learn how to choose a name and create a catchy mark! Logo Savvy helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo … |
OL13490565W |
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Crisis of character
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Peter Firestein |
Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from t… |
OL13776816W |
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New strategies for reputation management
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Andrew Griffin |
New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business’s Only 31% of people trust business leaders to tell the truth according to a surv… |
OL13782009W |
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How to sell yourself
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Ray Grose |
Everyone working in an organization has seen unworthy executives advance up the corporate ladder while more competent candidates are overlooked. Why does this seemingly unfair situation occur over an… |
OL13841449W |
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Reputation management
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Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck |
Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputa… |
OL16726099W |
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Employer branding
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Richard Mosley |
xiii, 340 pages : 24 cm |
OL20056196W |
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Xing xiang jiu shi zi ben
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Xuan yang |
Ben shu cong qi ye xing xiang de zuo yong, Qi ye xing xiang de dai biao, Qi ye xing xiang de pan shi, Qi ye xing xiang de dian jin shi, Su zao qi ye xing xiang de jie jing, Qi ye xing xiang de zheng … |
OL26451377W |
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There's no business that's not show business
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David L. Rogers,Karen Vrotsos,Bernd Schmitt |
Say goodbye to "business as usual"-to succeed today you need show business! How do you market in today’s "experience culture"-as conventional advertising grows increasingly ineffective, and customers… |
OL2645330W |
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Dynamic logo
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Jenny Qiu,Dora Ding |
A collection of dynamic brand identities, presenting the latest from around the world, industry by industry. It also presents the creative background behind their design, allowing the reader to gain … |
OL27957576W |
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Crisis communications in the 24/7 social media world
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Bill Walker |
"Bill Walker has lived in the trenches of several major crises, and his writing reflects both his experience and his empathy for those responsible for guiding organizations large and small through th… |
OL28174680W |
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Balanced brand
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Foley, John |
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputatio… |
OL5841464W |