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The tanning of America
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Steve Stoute |
"<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop … |
OL16214211W |
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Teens, TV and tunes
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Doyle Greene |
"This political analysis of teen culture examines the historical and ideological development of American youth society, the economic and ideological relationship between television and popular music,… |
OL16509785W |
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Commodify your dissent
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Editors - Thomas Frank, Matt Weiland |
A series of essays on consumerism, corporations and marketing in the culture of late twentieth-century America. Targets of these snarky and often smart "salvos" include malls, exurbs, business books… |
OL16550350W |
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Did Microsoft harm consumers?
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Franklin M. Fisher,Daniel L. Rubinfeld,Richard L. Schmalensee,David S. Evans |
This report analyzes the issues of the current antitrust case against Microsoft from an economic perspective. This report presents the main charges by the Justice Department and Microsoft's defense a… |
OL19039290W |
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Identity shift
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Allison Cerra |
Explore the intersection of technology and identity Does technology cause a shift in how we perceive our relationships and ourselves? €To find the answer, global communications leader Alcatel-Lucent … |
OL21197193W |
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Money and consumer durable spending
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Brown, Christopher |
xiii, 172 p. : 24 cm |
OL4306572W |
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Boomer marketing
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Ian Chaston |
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. … |
OL528256W |