Books

7 results found
Title Authors Description OpenBook ID
The tanning of America The tanning of America Steve Stoute "<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop … OL16214211W
Teens, TV and tunes Teens, TV and tunes Doyle Greene "This political analysis of teen culture examines the historical and ideological development of American youth society, the economic and ideological relationship between television and popular music,… OL16509785W
Commodify your dissent Commodify your dissent Editors - Thomas Frank, Matt Weiland A series of essays on consumerism, corporations and marketing in the culture of late twentieth-century America. Targets of these snarky and often smart "salvos" include malls, exurbs, business books… OL16550350W
Did Microsoft harm consumers? Did Microsoft harm consumers? Franklin M. Fisher,Daniel L. Rubinfeld,Richard L. Schmalensee,David S. Evans This report analyzes the issues of the current antitrust case against Microsoft from an economic perspective. This report presents the main charges by the Justice Department and Microsoft's defense a… OL19039290W
Identity shift Identity shift Allison Cerra Explore the intersection of technology and identity Does technology cause a shift in how we perceive our relationships and ourselves? €To find the answer, global communications leader Alcatel-Lucent … OL21197193W
Money and consumer durable spending Money and consumer durable spending Brown, Christopher xiii, 172 p. : 24 cm OL4306572W
Boomer marketing Boomer marketing Ian Chaston Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. … OL528256W