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Market-driven thinking
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Arch G Woodside |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… |
OL11595525W |
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Emotion Marketing
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Scott Robinette |
Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.To its milli… |
OL15178623W |
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Designing and delivering superior customer value
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Art Weinstein,William C. Johnson |
"This new book is a guide to retaining your existing customers and to gaining loyal new customers.".
"Features: employs a values-based decision making framework; written by the marketing professors … |
OL1852494W |
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Devoured
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Sophie Egan |
A look at the deeper meaning behind our food choices: from the prioritization of convenience over health to the ways food at work affects our happiness; from the American obsession with "having it ou… |
OL20028232W |
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Un pequeño empujón (Nudge)
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Richard H. Thaler |
RESUMEN: Somos propensos a cometer errores. Cada día tomamos decisiones sobre temas tan vitales como la educación de nuestros hijos, nuestras inversiones, nuestra dieta o nuestras hipotecas. Desafort… |
OL28958081W |
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Hitting the Sweet Spot
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Lisa Fortini-Campbell |
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, t… |
OL8905354W |