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Market-driven thinking
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Arch G Woodside |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… |
OL11595525W |
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Devoured
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Sophie Egan |
A look at the deeper meaning behind our food choices: from the prioritization of convenience over health to the ways food at work affects our happiness; from the American obsession with "having it ou… |
OL20028232W |
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Organisations et comportements
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Patrick Gilbert,Francis Guérin,Frédérique Pigeyre |
L'étude du comportement organisationnel constitue une nécessité pour la gestion d'entreprise. Voici pour vous, futur manager, un ouvrage qui privilégie la description et l'analyse de situations. Il e… |
OL24721629W |
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Un pequeño empujón (Nudge)
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Richard H. Thaler |
RESUMEN: Somos propensos a cometer errores. Cada día tomamos decisiones sobre temas tan vitales como la educación de nuestros hijos, nuestras inversiones, nuestra dieta o nuestras hipotecas. Desafort… |
OL28958081W |
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Hitting the Sweet Spot
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Lisa Fortini-Campbell |
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, t… |
OL8905354W |