Books

14 results found
Title Authors Description OpenBook ID
Grapevine Grapevine David Balter,John Butman,Dave Balter Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… OL11636244W
Branding your business Branding your business James Hammond The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in… OL11982286W
Rigorous magic Rigorous magic Jim Taylor In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? Wh… OL12252373W
Marketing in a Web 2.0 world Marketing in a Web 2.0 world Peter VanRysdam Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam,… OL15571344W
Storytelling Storytelling Christian Salmon "Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived. This is th… OL16589275W
The fundamentals of marketing The fundamentals of marketing Edward Russell The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introdu… OL16980310W
Mass customization for personalized communication environments Mass customization for personalized communication environments Panagiotis Germanakos "This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher. OL18670497W
Marketing Communications in Tourism and Hospitality Marketing Communications in Tourism and Hospitality Scott McCabe The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and medi… OL19885771W
Beyond advertising Beyond advertising Yoram Wind "Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of ad… OL22321232W
The dictionary of dangerous ideas The dictionary of dangerous ideas Mike Walsh The Dictionary of Dangerous Ideas is a collection of the most challenging concepts facing business leaders at the dawn of the 21st century. At the intersection of emerging technologies, and new patte… OL24159819W
Insider Secrets of International Speaking Insider Secrets of International Speaking Murrell,Allen,Stanley ix, 206 pages ; 24 cm OL28307437W
Integrated Marketing Communication Integrated Marketing Communication Robyn Blakeman viii, 267 p. : 24 cm OL5708520W
Marketing communication Marketing communication Richard J. Varey Marketing Communication challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing ma… OL5745847W
Space race Space race Taylor, Jim. Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and tot… OL5828546W