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Branding your business
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James Hammond |
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in… |
OL11982286W |
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Mass customization for personalized communication environments
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Panagiotis Germanakos |
"This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher. |
OL18670497W |
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Marketing Communications in Tourism and Hospitality
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Scott McCabe |
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and medi… |
OL19885771W |
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Integrated Marketing Communication
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Robyn Blakeman |
viii, 267 p. : 24 cm |
OL5708520W |