Books

5 results found
Title Authors Description OpenBook ID
Smart mobs Smart mobs Howard Rheingold From Tokyo to Helsinki, Manhattan to Manila, Rheingold takes readers on a journey around the world for a preview of the next techno-cultural shift--a shift he predicts will be as dramatic as the wide… OL15839936W
Intercultural rhetoric and professional communication Intercultural rhetoric and professional communication Barry Thatcher "This book explores the theory and practice of rhetoric and professional communication in intercultural contexts, providing a framework for translating, localizing, and internationalizing communicati… OL16176279W
Communication, culture and hegemony Communication, culture and hegemony Jesús Martín B. "Important contribution to Latin American cultural studies focuses on popular culture within a general theory of hegemony. Also relates how mass media define national identities"--Handbook of Latin A… OL2428292W
Sociologie de la communication et des médias Sociologie de la communication et des médias Éric Maigret Présentation des grandes théories de la communication en soulignant l'apport spécifique de la sociologie et tableau précis des travaux motivés par l'évolution des genres. OL27312218W
The Gutenberg Galaxy The Gutenberg Galaxy Marshall McLuhan The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significan… OL871786W