Books

7 results found
Title Authors Description OpenBook ID
Kidfluence Kidfluence Beth Thompson,Anne Sutherland,Anne Sutherland Strategies for reaching today's most important, influential market--­­the kids who drive family purchase decisionsKids today possess product knowledge and buying influence far beyond their years, and… OL11604261W
Longing and belonging Longing and belonging Allison J. Pugh "Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer… OL12049707W
Childhood under siege Childhood under siege Joel Bakan "Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children."--Booklist (starred review) "Corporations have found a new resource to be m… OL16262721W
Childhood under siege Childhood under siege Joel Bakan "Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the ren… OL19834228W
A consumer's guide for kids A consumer's guide for kids Joy Berry Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods. OL2403724W
Selling Out America's Children Selling Out America's Children David Allen Walsh In Selling Out America's Children, author David Walsh examines why essential morals and values are missing in today's youth. We sell violence, irresponsible sex, and materialism to our children with … OL3105207W
Consuming Kids Consuming Kids Susan Linn With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has … OL8697807W