Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Ouvrez vite! Faites la bonne offre, au bon client, au bon moment | Alain Samson | Comment mettre au point la combinaison gagnante en marketing direct. La disquette contient des "infopubs" et un diagnostic qui aide à évaluer les connaissances dans ce domaine. Approche interactive. | OL24845402W |
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Complete Guide to Advertising | Torin Douglas | With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and agency; How to write a… | OL9231739W |