|
Logo savvy
|
Perry Chua |
Learn how to choose a name and create a catchy mark! Logo Savvy helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo … |
OL13490565W |
|
The Old Dog and Duck
|
Albert Jack |
This is a book for everyone who has ever wondered why pubs should be called The Cross Keys, The Dew Drop Inn or The Hope and Anchor. You'll be glad to know that there are very good - strange and memo… |
OL15171887W |
|
Small data
|
Martin Lindström |
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover the… |
OL20025489W |
|
The old dog and duck
|
Albert Jack |
After much research about (and in) pubs, Albert Jack brings together the stories behind pub names to reveal how they offer fascinating and subversive insights on our history, customs, attitudes and j… |
OL27702781W |
|
Brands and their companies
|
Peggy Geeseman |
This is a guide to product trade names, brands, and products names, with addresses of their manufacturers and distributors. |
OL29231131W |
|
The law of passing-off
|
Christopher Wadlow |
The Law of Passing-off is renowned for its incisive analysis of the body of case law that makes up the tort of passing-off. It also includes detailed examination of injurious falsehood and aspects of… |
OL578023W |
|
The hero and the outlaw
|
Margaret Mark |
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how… |
OL6224455W |