Books

20+ results found
Title Authors Description OpenBook ID
Advertising 2.0 Advertising 2.0 Tracy L. Tuten Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables. OL11922200W
Branding your business Branding your business James Hammond The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in… OL11982286W
Brand vision Brand vision David Taylor David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforwar… OL12272297W
Winning the Profit Game Winning the Profit Game Robert G Docters How to use pricing as a strategic tool to increase revenues and win the war for profitOne of the greatest pitfalls in the war for profits is corporate strategists lack of a practical understanding of… OL15175879W
The Fabric of our lives The Fabric of our lives Radhika Singh Festschrift to mark fifty years of the company. OL15887331W
Building brand authenticity Building brand authenticity Michael Beverland "The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensi… OL16095098W
Jell-o collection Jell-o collection Publications International, Ltd A collection of recipes using Jell-o and Philadelphia cream cheese. OL16467378W
Wash your hair with whipped cream Wash your hair with whipped cream Joey Green Hundreds of offbeat uses for brand-name products. OL17745592W
Apex hides the hurt Apex hides the hurt Colson Whitehead From the MacArthur and Whiting Award--winning author of John Henry Days andThe Intuitionist comes a new, brisk, comic tour de force about identity,history, and the adhesive bandage industryWhen the c… OL1822526W
The Origin of Brands The Origin of Brands Al Ries,Laura Ries Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today… OL1892664W
Designing brand identity Designing brand identity Alina Wheeler "Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. F… OL19720097W
Personal branding for dummies Personal branding for dummies Susan Chritton This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your b… OL19982943W
Brand management strategies Brand management strategies William D'Arienzo "Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current… OL20047584W
Kraft Foods oven-free classics Kraft Foods oven-free classics Kraft Foods Company A collection of no-bake desserts made with Kraft Foods products -- OL23256672W
Easy-to-bake cookbook Easy-to-bake cookbook n/a Recipes from Dole, Nestlé, Toll House, M & M's, Philadelphia brand, etc. OL23794832W
365 favorite brand name slow cooker recipes & more 365 favorite brand name slow cooker recipes & more Publications International, Ltd The slow cooker has fast become the versatile appliance of the millennium. For fabulous taste sensation like Chicken in Wine or Jambalaya, simple place all your ingredients in the slow cooker, turn i… OL24246265W
Favorite brand name best-loved holiday recipes Favorite brand name best-loved holiday recipes Publications International, Ltd A collection of holiday recipes for soups, salads, appetizers, breads, poultry, seafood, beef, pork, desserts, candy and more. OL24433545W
The customer revolution The customer revolution Ronni T. Marshak,Patricia B. Seybold Focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success. OL24820705W
IMC, the next generation IMC, the next generation Heidi Schultz,Don E. Schultz Strategies for binding customers to an organization--by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their organizations' entire … OL2753497W
Commusication Commusication John Groves Sound Branding is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager. While brands have spent considerable sums… OL27705267W
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