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Marketing to win
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Susan Sommers |
"Marketing To Win: Creating and Sustaining Your Non-profit Brand provides non-profits with a framework and cost-effective tools to create, execute and evaluate a Marketing Communications Strategy and… |
OL24198144W |
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Everything you want
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Jennifer Wood,Barney Allan |
"Everything You Want is a provocative guide to consumers, brands and marketing communication designed to help marketers unlock the secrets of the new branded consumer. Jennifer Wood and Barney Allan … |
OL27737216W |
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Digital engagement
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Leland Harden |
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online mark… |
OL8408221W |
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Brand Hijack
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Alex Wipperfurth |
"Mr Wipperfurth makes an intriguing case for abandoning traditional techniques." —Stefan Stern, Financial TimesOut of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean … |
OL8982016W |