|
Beating low cost competition
|
Adrian B. Ryans |
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to… |
OL13521541W |
|
Your health
|
Reader's Digest Association |
"Get the latest low-down on the value, safety, and costs of tests and treatments, medicines and foods, supplements, natural remedies, exercise, and a whole lot more." |
OL26437854W |
|
Cyberbranding
|
Deirdre Breakenridge |
The first complete framework for integrating offline and online marketing!"Every business today needs to brand itself on the Web; they have seen the writing on the wall. Adapt or evaporate. For those… |
OL6032647W |
|
Brand Hijack
|
Alex Wipperfurth |
"Mr Wipperfurth makes an intriguing case for abandoning traditional techniques." —Stefan Stern, Financial TimesOut of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean … |
OL8982016W |