Books

4 results found
Title Authors Description OpenBook ID
Beating low cost competition Beating low cost competition Adrian B. Ryans Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to… OL13521541W
Your health Your health Reader's Digest Association "Get the latest low-down on the value, safety, and costs of tests and treatments, medicines and foods, supplements, natural remedies, exercise, and a whole lot more." OL26437854W
Cyberbranding Cyberbranding Deirdre Breakenridge The first complete framework for integrating offline and online marketing!"Every business today needs to brand itself on the Web; they have seen the writing on the wall. Adapt or evaporate. For those… OL6032647W
Brand Hijack Brand Hijack Alex Wipperfurth "Mr Wipperfurth makes an intriguing case for abandoning traditional techniques." —Stefan Stern, Financial TimesOut of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean … OL8982016W