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Empathetic marketing
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Mark Ingwer |
"People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of th… |
OL16215556W |
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Marketing analytics
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Mike Grigsby |
"Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, seg… |
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Business Transformation
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Jim Davis,Aiman Zeid |
"Effectively introduce and promote analytics within your enterprise. All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are … |
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