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The business of champagne
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Stephen Charters |
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it … |
OL16190422W |
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The Arab world unbound
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Vijay Mahajan |
"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million … |
OL16532116W |
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Market mediations
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Benoît Heilbrunn |
"Market Mediations offers a fresh way to look at consumption practices as well as design and branding issues through analysis based on the French and European intellectual tradition. The economy of b… |
OL22313837W |