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The McGraw-Hill 36-hour course
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Lorrie Thomas |
This book is a crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about u… |
OL15538896W |
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What the plus!
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Guy Kawasaki |
Kawasaki explains how to use and master the most important Google+ mechanics. He describes the best ways to get started, construct a compelling profile, achieve trustworthiness, optimize for social s… |
OL17908880W |
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Jab, jab, jab, right hook
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Gary Vaynerchuk |
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to … |
OL19705704W |
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Digital branding
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Daniel Rowles |
"[This work] provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content ma… |
OL19743000W |
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Klout matters
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Gina Carr |
"Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of tod… |
OL19981453W |
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Understanding digital marketing
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Damian Ryan |
"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in de… |
OL19988198W |
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Ultimate guide to Facebook advertising
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Perry S. Marshall |
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In … |
OL20000887W |
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Paid attention
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Faris Yakob |
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer … |
OL20002588W |
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Understanding social media
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Damian Ryan |
"Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create… |
OL20006451W |
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When digital becomes human
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Steven Van Belleghem |
"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competiti… |
OL20006459W |
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Marketing analytics
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Mike Grigsby |
"Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, seg… |
OL20013147W |