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Empathetic marketing
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Mark Ingwer |
"People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of th… |
OL16215556W |
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Happy customers everywhere
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Bernd Schmitt |
"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal bas… |
OL16215963W |
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White House burning
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Simon Johnson |
"America is mired in debt--more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the g… |
OL16489799W |
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Word of mouse
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Marc Ostrofsky |
In this groundbreaking new book, Ostrofsky reveals the ways that new technologies implant themselves in our daily lives and how we can easily take advantage of them to live, learn, buy, sell, work, p… |
OL17875392W |
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The aisles have eyes
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Joseph Turow |
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may … |
OL19669346W |
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The wallet allocation rule
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Timothy L. Keiningham |
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag… |
OL20004864W |
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Customer-centric marketing
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Aldo Cundari |
"Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks … |
OL20010534W |
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Foolproof
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Greg Ip |
"We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer e… |
OL20010546W |
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Small data
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Martin Lindström |
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover the… |
OL20025489W |
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Market mediations
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Benoît Heilbrunn |
"Market Mediations offers a fresh way to look at consumption practices as well as design and branding issues through analysis based on the French and European intellectual tradition. The economy of b… |
OL22313837W |