Books

4 results found
Title Authors Description OpenBook ID
Advertising Media Planning Advertising Media Planning Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … OL12292204W
Media Flight Plan 6 Media Flight Plan 6 Dennis G Martin,Dennis G. Martin; Robert D. Coons **Media Flight Plan** was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hund… OL15352743W
Digital advertising Digital advertising Andrew McStay "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and … OL18638697W
Duct tape marketing Duct tape marketing John Jantsch The small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and gr… OL19949455W