|
Advertising Media Planning
|
Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer |
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … |
OL12292204W |
|
Media Flight Plan 6
|
Dennis G Martin,Dennis G. Martin; Robert D. Coons |
**Media Flight Plan** was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hund… |
OL15352743W |
|
Digital advertising
|
Andrew McStay |
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and … |
OL18638697W |
|
Duct tape marketing
|
John Jantsch |
The small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and gr… |
OL19949455W |